There is something special about tying and knotting in various ways, to modify and customize a garment for different situation and moods, which is very  fascinating. So why not build a brand around the knot. 
The symbolic meaning of the knot is many all over the world, but generally it indicates that you should go after the future you desire and take the risk before it is too late. As well as the freedom to fight for your dreams.
We tie our knot for a new chapter to follow a long-awaited dream for a change to reducing our environmental impact for a better planet.